About PURUS.PET
We develop and manufacture premium pet care products for brands seeking quality, flexibility, and reliable European production.
From proven formulations and low MOQs to custom development and scalable manufacturing, we help pet care brands bring innovative products to market with confidence.
Built on a Clear Vision
What began as a commitment to better pet care products has evolved into a trusted manufacturing partner for brands across Europe and beyond, providing proven formulations, product development expertise, and scalable production solutions
From the beginning, our focus has been simple: create exceptional pet care products, deliver reliable manufacturing, and build lasting partnerships that help brands succeed in competitive markets.
As demand for high-quality pet care products grew, so did our role in the industry. Today, PURUS.PET is a trusted manufacturing partner helping brands bring innovative pet care products to market across Europe and beyond.
"Our mission is simple: to help pet care brands launch, grow, and scale through innovative products, flexible manufacturing, and trusted European expertise."
— Marta Kokina, Founder
What We Stand For
Pet-First Formulations
Behind every product is a commitment to formulation excellence. We carefully select ingredients, validate performance, and develop products designed to meet the expectations of modern pet care brands and professionals.
Responsible Production
We believe quality and responsibility go hand in hand. Through thoughtful ingredient selection, recyclable packaging options, and efficient manufacturing practices, we help brands create products aligned with modern sustainability expectations.
Partnership-Driven Approach
We work closely with our clients from concept to launch, providing expertise in formulation development, packaging selection, label implementation, technical documentation, and scalable manufacturing solutions.
Manufacturing & Partner Solutions
Premium Pet Care Products
We manufacture a comprehensive range of pet care products for dogs and cats, including grooming, dental, paw, eye, and ear care solutions, with formulations designed for sensitive skin, coat health, and everyday wellbeing.
- Shampoos & conditioners
- Ear & eye care solutions
- Paw, nose, and coat care products
- Hygiene and maintenance solutions
Private Label & White Label
We support brands at every stage of growth, from first-time founders launching their initial products to established companies expanding their pet care portfolio. Our flexible manufacturing model makes it easy to launch, test, and scale with confidence.
- White label — market-tested products with low MOQs
- Private label — customized products tailored to your brand
- Scalable manufacturing — from 100-unit launches to high-volume production runs
GMP Certified Manufacturing
Our manufacturing facility holds Good Manufacturing Practice (GMP) certification, ensuring every product meets the highest standards of quality, safety, and consistency.
Download GMP CertificateWho We Work With
Pet product brands
E-commerce & DTC businesses
Pet boutiques & retailers
Veterinary clinics & groomers
Distributors & wholesalers
Learn More About Us
Readytocreatepetcareproducts?
Join the growing network of pet care brands across Europe who trust PURUS.PET for premium private label manufacturing.
Frequently Asked Questions
Everything you need to know about PURUS.PET and how we work.
Still have questions? Contact us