Privacy Policy

This Privacy Policy explains how SIA "PURUS.PET" ("PURUS.PET", "we", "us") collects, uses and protects personal data when you visit our website, contact us, request samples, or enter into a business relationship with us. We process personal data in accordance with the EU General Data Protection Regulation (GDPR) and applicable Latvian law.

1. Who we are (Data Controller)

• Company: SIA "PURUS.PET"
• Registered address: Dobeles šoseja 45-3, Jelgava, LV-3007, Latvia
• Registration No.: 43603083550
• VAT No.: LV43603083550
• Email: [email protected]
• Phone: +371 26308507

2. What data we collect

• Contact & business data you provide via forms, sample requests or email — such as name, company, email, phone, country and message content.
• Order & sample data processed when you purchase samples or products (handled through our Shopify store — see Section 6).
• Technical data collected automatically, such as IP address, device and browser type, and usage data via cookies and similar technologies (see our Cookie information).

3. How and why we use your data

We use personal data to:

• respond to enquiries and provide requested information, quotes and samples;
• establish and manage business relationships, orders and deliveries;
• operate, secure and improve our website;
• comply with legal, accounting and tax obligations.

4. Legal bases for processing (GDPR Art. 6)

• Contract (Art. 6(1)(b)) — to take steps at your request and to fulfil orders.
• Legitimate interests (Art. 6(1)(f)) — to respond to B2B enquiries, run and secure our site.
• Consent (Art. 6(1)(a)) — for non-essential cookies and any marketing communications, where applicable.
• Legal obligation (Art. 6(1)(c)) — for tax and accounting records.

5. Cookies

Our website uses cookies and similar technologies for essential functionality and, subject to your consent, for analytics. You can manage non-essential cookies via your browser settings or any cookie controls we provide.

6. Sharing your data & processors

We share data only as necessary with service providers acting as processors on our behalf, including:

• Shopify — order and payment processing for samples and products;
• Hosting and website infrastructure providers;
• Communication and CRM tools used to manage enquiries.

We do not sell your personal data.

7. International transfers

Where a provider processes data outside the European Economic Area, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses.

8. Data retention

We keep personal data only as long as necessary for the purposes above or as required by law (for example, statutory retention periods for accounting records).

9. Security

We apply appropriate technical and organisational measures to protect personal data. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Children's data

Our website and services are intended for businesses and are not directed at children. We do not knowingly collect personal data from minors; if you believe a child has provided us data, contact us and we will delete it.

11. Third-party websites

Our site may link to third-party websites (for example our Shopify store or social profiles). We are not responsible for the privacy practices or content of those sites; please review their policies.

12. Your rights

Under the GDPR you have the right to access, rectify, erase, restrict or object to processing, and to data portability. You may also lodge a complaint with the Latvian Data State Inspectorate (Datu valsts inspekcija, dvi.gov.lv) or your local supervisory authority. To exercise your rights, contact us at [email protected].

13. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date above reflects the latest version.